For over 50 years, Proraso products have provided the pleasure of a smooth, perfect shave, like you would enjoy from your trusted barber. Formulated with a traditional combination of eucalyptus oil, menthol, and glycerin, Proraso Shaving Cream moisturizes and protects the skin for a smooth, comfortable shave. Made in Florence since 1926. Wet face and apply a small amount of Proraso Shaving Cream. Massage into a lather. Wait 2 minutes to allow beard hair to soften. Shave and rinse.