For over 50 years, Proraso products have provided the pleasure of a smooth, perfect shave, like you would enjoy from your trusted barber. Formulated with a traditional combination of eucalyptus oil, menthol, and glycerin, Proraso Pre-Shave Cream moisturizes and tones the skin in preparation for shaving. Can also be used to soothe skin after shaving. Made in Florence since 1926 Apply to face and massage lightly until cream is completely absorbed. Before Shaving: Wet face and apply Proraso Cream. It opens the skin's pores and softens the beard. proceed with shaving soap or shaving foam as usual. After Shaving: Apply Proraso Cream and massage gently. You will feel a pleasant freshness on your skin and avoid stinging or irritation.