In the growing trend towards sulfate-free shampoos, no salon or salon client should be without It’s a 10 Miracle Moisture Sulfate-Free Shampoo. Even though our original product still provides the maximum moisture and protection you expect from an elite haircare product, we understand that some clients prefer the gentler formulation that sulfate-free products provide.
For maximum effectiveness, apply a small palm-sized amount of It’s a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water. For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water. Follow with It’s a 10 Miracle Daily Conditioner or It’s a 10 Miracle Leave-In Treatment if desired.