In 1972, henna was re-introduced to the consumer with amazing success. What had once been discarded as a primitive hair coloring process was once again a viable force in the beauty field. Fear over chemical side effects as well as a growing interest in healthy products helped to push henna into the limelight again, but the true leader of what became known as the "Henna Revolution" was and still is AVIGAL HENNA. New shrubs of the Lawsonia plant were discovered and developed, which gave life to different colors and shade gradations. AVIGAL HENNA took these shrubs and created a whole new look -- natural, vibrant highlights for every type of hair -- permed, bleached, tinted or virgin.