EVER WAKE UP IN THE MORNING with frown lines and more wrinkles than you went to bed with? Well, Frownies are a unique product designed to help over-stretched facial tissues contract and regain normal tone, thereby helping women and men improve frown lines and wrinkles naturally.

The products are small adhesive diamond shaped pads made of "skinfriendly" paper that are placed across the forehead, between the brows and at the corners of the mouth. Frownies work by harnessing the facial muscles and holding them back in their proper place, thus helping them regain the strength and tone lost through fatigue, tension, aging and sun exposure. They also help the user to become aware of facial expressions - such as squinting or grimacing - which can make lines and wrinkles worse.

More and more emphasis is being placed on facial muscles, facial posture and facial fitness because the result of stress and weariness to underlying muscles - always sagging in the same direction - is a principle cause of frown lines and general facial aging.

Frownies were created to promote overall facial fitness. To use them simply moisten the adhesive side with water or Frownies Rose Water Hydrating Spray and (after gently massaging the wrinkle to pull it smooth) apply the little patch. The product is left in place for at least 3 hours (overnight for best results), and users claim that, if used over a 2-3 week period, distinct improvement in facial lines results.

Frownies do not replace any skin care or medical treatment, but with regular use, they can complement other regimes and procedures. Doctors such as Dr. Melvin Elson, a board certified dermatologist, incorporate this product with Collagen patients, claiming beneficial longer lasting results. For those who appreciate the idea that yoga re-educates the muscles of the body, Frownies are designed to work on a similar basis. Recent acceptance of these products has been strong - due to their natural approach to beauty and facial fitness.