Vibracolor – your color can’t live without it! Created by Sam Borcato, Vibracolor Fade Prevent Shampoo is designed to enhance and extend the life of demi, semi and permanent hair color up to 50%. It features Brocato’s FP (Fade Prevention) Complex-a unique proprietary blend of Mango extract, panthenol, aloe vera and and heliogenol (from sunflower seed) for improved combability, shine, hydration and neutralization of oxidative radicals generated by daily exposure to UVA/UVB rays. Also contains Wheat Protein and JoJoBA for added strength and elasticity. Follow with Vibracolor Conditioner for best results.