Formerly known as Kiss Me, blinc is the original mascara invented to form tiny water-resistant "tubes" around your lashes rather than painting them like conventional mascaras. Once applied, these beauty tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Blinc is better than waterproof mascaras. All it takes is the combination of lots of warm water and gentle pressure, from your fingertips, a washcloth or water pressure (i.e. shower) and the tubes will slide off your lashes effortlessly. Upon removal you will actually see the tiny beauty tubes in your hand!